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Context

• This startup in East London that provided small business owners with affordable offices using incredible upcycled shipping containers were struggling with acquiring enquiries from small business owners. </aside>

👷‍♂️ What was done

👨‍🎨 Creative strategy (:meta-logo: Meta ads)

• We audited their ad account
• We had to admit that their camapign structure was good ✅
• …But.. their creatives left more to be desired for

How their creatives used to look…

🤔 Our assessment

• Not terrible, in fact the quality was up there

• But very similar to everyone else

• Nothing stood out

• And the best benefits were left out

  

(Example of how the creatives looked. These are not the actual old creatives)

🔄 What we changed

• We used multiple different types of creative
  • Not just image
  • But video
  • Carousel
  • Reels
  • etc etc
• We recorded videos of tenants and mashed them up into various permutations and combinations
• We used Data to analyse what made a perfect creative
  • We analysed for video the thumbstop rate
  • How long people were watching for
  • Why they were watching, hypothesis testing

Examples of Creatives

[https://drive.google.com/file/d/13wvuCinAYT5-2ZKCcFtHaOonxg61eSWf/view?usp=sharing](https://drive.google.com/file/d/13wvuCinAYT5-2ZKCcFtHaOonxg61eSWf/view?usp=sharing)

[https://drive.google.com/file/d/1g0CqLWCQyT9RVPOA0zs4bGWVzMHHDB2y/view?usp=sharing](https://drive.google.com/file/d/1g0CqLWCQyT9RVPOA0zs4bGWVzMHHDB2y/view?usp=sharing)

https://www.youtube.com/watch?v=9qXIZsGLp_c

:google-ads-logo-emoji: Google ads