This was a startup in the finance space. They needed to drive more installs for their app. On facebook we drove over 10,000 installs at £6.31/ install
I setup both Facebook and Google advertising campaigns to target both people who were already solution aware and those who were only problem aware but not aware of the solution.
On Google we drove over 10,000 signups at around £10 per install in 2022
On google we have since optimised and brought the cost/install down from £10/install in 2022 to £5/install in 2023
