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Client Overview

Bidit is a commerce negotiation platform that brings the age-old practice of price negotiation to e-commerce. Through their Shopify app, shoppers can "make an offer" on products, and merchants can respond in real-time. Their MVP launched in late 2025, primarily in jewellery, and was already seeing remarkable conversion rates of 11-12% (compared to the industry standard of around 2%).

Where They Were: The Challenge

When Bidit first reached out to Lock and Quay in December 2025, they were a small team with a big vision but a critical gap in their infrastructure:

• No scalable sales system. They had a basic HubSpot account with just a "Contact Us" form. No pipelines, no automation, no structured workflows.
• Limited CRM expertise. The internal team had never used HubSpot properly and lacked the knowledge to build what they needed.
• Growing too fast for manual processes. With their MVP showing exceptional conversion rates, they needed automated outbound and inbound sequences to capture merchant leads at scale.
• Time zone complexity. Based in Sydney, they needed a partner who could deliver effectively across a 10+ hour time difference.

"We were very early days and we were aiming to scale our CRM and our outbound email marketing, and building a bunch of different sequences so we could use it in an automated fashion to get as many leads as possible to create a really solid foundational sales funnel that will last within the business for a long time."

Finn Hancock, Co-founder & CMO, Bidit

Our Approach: The Journey

Phase 1: Discovery & Architecture (Weeks 1-2)

We kicked off with a live discovery session on December 15, 2025, where we met David and Finn to understand the full business model, their Shopify app ecosystem, and their merchant acquisition goals.

From there, we ran collaborative workshops to: