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Client: Housebender
Industry: Real Estate Syndication & Construction
Platform: GoHighLevel (GHL)
Engagement Type: Fixed-fee automation build
Duration: ~3 weeks (Discovery → Build → QA → Training)
Housebender, a fast-growing real estate investment firm in San Diego, had just closed a $2M raise in 35 days — but the next raise hit a wall. Manual outreach, tapped personal networks, and no automation meant everything relied on text-by-text hustle.
“I was literally texting people one by one to join webinars.”
— Nico Valdez, Director of Operations, Housebender
They needed a CRM strategy and automation system to move prospects from “cold lead” to “booked call” — with no loss of personal touch.
We scoped and delivered a full CRM architecture using GoHighLevel, automating outreach while maintaining relational integrity.